:: Sumo Logic
              

Ai-fueled Go to Market

At Sumo Logic, I spearheaded a major overhaul of our free trial system as part of a broader product design initiative, introducing dynamic nurture campaigns that significantly boosted user engagement and conversion rates. I also developed a comprehensive design system, ensuring seamless collaboration across teams. Additionally, I leveraged Intellimize for web CRO testing, generating valuable insights that drove our digital growth initiatives and enhanced product adoption.

Consolidate User Input

The original sign-up process used a complex pop-over modal, requiring users to complete a multi-step journey. By streamlining user input into a simpler process, we reduced friction and improved the overall UX flow.

Optimized UX Flows

Utilizing CRO strategies and analyzing GA4 and heatmap data, I identified user drop-off points and launched multivariate tests. A minimalistic sign-up interface proved to 5x user activation rates.

Increase Sign Up Engagement

Through a rigorous six-month testing process, we advanced the trial sign-up activation from below 5% to an average of over 32% conversion success rate. Additionally, on-page engagement rates saw a substantial increase, reflecting the effectiveness of our optimized user flow.

High Converting Landing Pages
Robust Design Systems
Ad: Log Analytics
Ad: Flex Pricing
Ad: Cloud SIEM
Working alongside Eli has been a game-changer; his presence on the team has always booster our odds of success. He possesses a rare talent of melding a marketer's strategic mindset with the creative vision of a top-tier designer.
Micheal Morgan

Micheal Morgan

Growth @ Sumo Logic

220% lift in global site user engagement
4x savings in PPC spend
More project details coming soon.

In the meantime, feel free to reach out or check some of my latest post.

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