At SmartBear, I spearheaded a comprehensive global brand and product redesign. I established a scalable design system in Sketch and Figma, ensuring consistent web experiences across 30+ products & websites. I also developed a robust web testing framework using Google Optimize, guaranteeing our interactive experiences met modern web standards. Additionally, I led the creation of a SaaS utility design system, streamlining the product development cycle and significantly boosting team velocity.
Global Brand Redesign
At SmartBear, I supported a transformative global brand redesign, elevating the face of the brand to reflect its innovative spirit and automated backbone in test automation. This rebrand centered around the philosophy that quality software is the lifeblood of modern technology. By embracing this vision, we crafted a cohesive and dynamic visual identity that resonated with our core values, showcasing our commitment to excellence and reliability in every pixel.
Brandify SmartBear Products
SmartBear’s rapid growth through strategic software acquisitions necessitated a robust and well-documented SaaS Design System. I led the development of this system, empowering engineers to quickly reskin new projects with a unified UI, ensuring consistency and alignment with our global brand representation. This design system not only streamlined the integration process but also elevated UI consistency, reinforcing SmartBear’s reputation for delivering high-quality, dependable software solutions.
Web Design, CRO, UX Research
Core Design System
Robust design system supporting 30+ SaaS products.
Product Brand Alignment
Open Source Test Management API Tools Swagger Suite
Product 3rd party login
More project details coming soon.
In the meantime, feel free to reach out or check some of my latest post.